Creative Direction, Digital Advertising, User Experience and Design from New York to Zurich

  • Jaguar Pace Campaign Jaguar Fragrance We are proud to have just completed another assignment from Art & Fragrance. This time, we were commissioned to devise the campaign for their new Jaguar Fragrance “PACE”. This new fragrance was created to partly reflect the striking looks of the new Jaguar F-Pace family sports car. The most conspicuous element is obviously the blue hues that dominate both the car and the fragrance bottle.

    The Jaguar brand epitomizes style, worldly elegance and a savant combination of classic looks and ultra modern, progressive design. The challenge was to create a campaign that would combine all of the above and also work hand in hand with the campaign of the F-Pace sport car.

    We chose the backdrop of a bridge with industrial steel beams that suited the masculine fragrance, and also referred fittingly to the criss-crossing pattern of the grille at the front of the car. That pattern is also prominently featured on the bottle and the packaging. After an extensive casting, we were delighted to have on board model Isha Blaaker from Max Models. His distinctive feline looks made him singularly suited to be the face of Jaguar Pace.

    The campaign includes single and double page advertising, billboard and a movie. Check out our next post to view the video.

    If you are a fan of Jaguar Automobiles, have a look at the rewly released F-Pace features.

    Photography: Bon Wong
    Copywriting: Adam Matricardi
    Model: Isha Blaaker
    Project management: Marija Kaspar
    Special thanks for styling resources to: LOOQ boutique in Zurich

    Do you have comments or questions about this project? gkaspar@kaspardesign.com

    The Jaguar Pace fragrance video was shot in Germany with model Isha Blaaker at the same time as we photographed the advertising campaign.

    Filming and editing: Phil Jacobs
    Footage elements from Jaguar F-Pace promotional video

    This "Intense" mood film was created to accompany product presentation on Points of sales. The product is on sale for a limited time exclusively at harrods of London. It will be released for worldwide sale in the second half on 2015.

    Concept, direction, art direction and development: Kaspar Design
    Copy writing: Adam Matricardi
    Photography and editing: Patrizio Di Renzo

    Do you have comments or questions about this project? gkaspar@kaspardesign.com

  • A companion fragrance labeled "Bentley Infinite Intense" was developed for the Middle East and Asian regions. The concept remained the same and we elected to develop a sunset version of the salt flats of Salar de Uyuni, located on the same highlands of Bolivia to represent the spicier, more pronounced fragrance.

    Top model Goncalo Teixeira, represented by www.centralmodels.pt remained our model of choice for this second campaign.

    This campaign involved full page and double page advertising as well as a mood video. Check out the mood video on the next post.

    The product is on sale for a limited time exclusively at harrods of London. It will be released for worldwide sale in the second half on 2015.

    Concept, art direction and development: Kaspar Design
    Copy writing: Adam Matricardi
    Photography: Patrizio Di Renzo

    Do you have comments or questions about this project? gkaspar@kaspardesign.com